A post by Jonathan Gilmore.
“We . . . become . . . aware of the way we have been turned into emotional and aesthetic imbeciles when we hear ourselves humming the sickly, goody-goody songs.”
—Pauline Kael, review of The Sound of Music
Among the tv shows I’ve binged on while locked down during the pandemic is Mrs. America, a fictionalized portrayal of Phillis Schlafly, an American conservative whose claim to fame (that is, infamy) was her staunch and ultimately successful role in organizing opposition to the passage of the Equal Rights Amendment in the 1970s. Played by Cate Blanchett, the television Schlafly is a fount of regressive politics and bigotry, yet for stretches of the series, garners a politically liberal viewer’s uncomfortable allegiance, even while pursuing her decidedly reactionary aims. Some reasons for aligning with her would justify a sympathetic attitude to her counterpart in real life—she’s condescended to by virtue of her gender, she’s clever and creative—but other reasons could count only within the context of an audience’s engagement with the quasi-fictional drama. Blanchett’s beauty as an actor is “imported” into the story as the beauty of the character she plays, and some of our rooting for her likely stems from a positive bias toward people occasioned by their physical attractiveness. (Dion, Berscheid, and Walster, 1972). Also, we initially see things through her eyes, inviting the natural affiliation we are disposed to form with those whose mental perspectives we simulate—a tendency that can generate identification on even arbitrary grounds (Kaufman and Libby, 2012; Goldstein and Cialdini, 2007).
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